Internet Marketing London

 

http://www.wsinnovativesolutions.co.uk/our-internet-marketing-solutions/website-design/web-design/ - Internet Marketing solutions-generate revenue through lead generation, brand credibility, customer communication on 4 pillars. Call us today 07917778387.

Search Engine Optimisation in London

 

http://www.wsinnovativesolutions.co.uk/our-internet-marketing-solutions/search-engine-marketing/search-engine-optimisation/ -  Search Engine Optimisation will help to improve your sites Google search visibility and improve the visits to your site, sales and leads. Contact us soon.

SEO Services in London

 

http://www.wsinnovativesolutions.co.uk/our-internet-marketing-solutions/search-engine-marketing/search-engine-optimisation/ - The competitive analysis is the part of search engine marketing which will give you the depth insights activities of your competitors are utilizing that helps to compare and analyze the  online activities. Visit our website.

Future of Modern Sustainable Web Design

You probably are aware of terms like sustainable economy, agriculture, design etc. It means protecting environmental resources for the future generations.

But what could that mean for web design?

Well, you must know that the Internet consumes lots of energy, having a huge carbon footprint. 830 million tons of carbon dioxide are produced each year for supporting the web. 40% of this amount is imputable to web designers.

What Is the Problem?

The problem is that enormous resources are pointlessly consumed. For instance, while surfing the web, you certainly encounter lots of inactive websites. This means a waste of web space and, thus, energy. Why not give them up or sell them?

But, there is more. High-resolution images, complex visual effects, are they absolutely necessary? If they are not, why not choose an alternative?

Minimalism is the key feature of sustainable web design. It does not mean dull websites, but just transmitting your information with a minimal resource waste. Keep things simple!

You will see that this also means more success. Using large file formats slows down your website. This does not mean just pointless energy consumption, but it is also bothering for your visitors.

Another idea is to have an increased interactivity. While you are setting up a website for a certain company, give them the opportunity to edit part of the content by themselves. Nowadays, there are many user-friendly tools for non-designers. This means a quicker response to various changes. Your client could eliminate unnecessary, space-consuming files much easier by using such tools.

How Much Pollution a Website Causes?

Here are some facts:

• According to a 2008 study, 13 kWh are needed to transmit 1 GB. With a bit more than 1 pound of carbon dioxide equivalent released per kWh (average values for UK power plants), this means 13 lbs of CO₂.
• Mobile data transmission, with the new 3G and 4G technologies, is even more polluting. 77 lbs of CO₂ are released for each gigabyte.
• This means that, if one million people download a typical webpage, between 10 and 50 tons of CO₂ are released into the atmosphere.
• These numbers go up and down, depending on the local power source. Think how much any web design company, London or Birmingham-based contributes to atmospheric pollution.

Solutions

The first, obvious solution is to drop some of the unnecessary images or use smaller formats. About 63% of the space used by an average website is taken by images. Use less resource-consuming script. With plain HTML, you save 12% space. Carefully choose your content: use images instead of videos, or even better, use text whenever you can.

Carousels, sharing buttons, maps, auto-play-videos, Flash, etc. are incredibly resource consuming. Use them only if strictly needed. Use CSS sprites or icons to make images more responsive for mobile users.

Finally, have you ever thought of green hosting? If you work in web design or SEO, London, Manchester or Birmingham would probably be the first locations you would target. But what if you moved to an area with a higher renewable energy production? This does not have to mean Iceland! Scotland and other areas with high hydroelectric, nuclear or wind power production will do.

For Quality web design services visit  @ wsinnovativesolutions.co.uk/

Do the Search Engines Produce Higher Traffic than the Social Media?

This is a frequently heard question. If you own a business website, you obviously want to bring lots of traffic to it. So, which option is better: investing in social media optimisation or in search engine optimisation services? 

The answer is a bit more complicated than just “invest in both”, but that is the main idea. Your potential customers use both means, and the social media and the search engines have an intricate relationship. 

Life without the Search Engines

In 2011, an event that showed the power of the search engines occurred. It was something close to a search engine apocalypse: a major change in Google’s search algorithm (the “Panda Update”) made lots of websites lose their keyword rankings. 

The effect was devastating. Lots of online businesses lost visibility overnight, also losing sales and revenues. Recovery was slow or impossible without significant investments. 

The shock was even greater for search engine optimization contractors. In terms of SEO services, London experts recount, this event had dramatic consequences, with many contractors losing clients overnight, due to their perceived inability to deal with the problem. 

The “Panda Update” and its consequences showed the power the search engines have. With all the available alternatives, being there, on the first places in the search engine results pages, makes the difference between a successful online business and one that barely survives or goes bankrupted.

 But, the other thing the event showed, is that being totally dependent on them is not good either, and a solution to avoid this dependency seems to be the social media. 

Unfortunately, social networking platforms may also play such tricks on their users. For instance, a change in the Facebook Page design brought lots of unwanted costs to enterprises needing to change their pages to comply with the new rules. 

Interdependence

As you may have noticed, the search engines are incorporating more and more social media features in their ranking algorithm. Think of the Google +1 function or of the social media updates incorporated in the search process by many search engines, including Google and Bing. And the relationship is reciprocal, meta descriptions and titles, for instance, being now visible to social media. 

Customer Preferences

The most important issue here is what your potential clients use the most. Think of whether your target group is made of mostly social media or search engine users. They probably use both. 

 When they are looking for a certain service or product, most people do some research using a search engine. They find online businesses this way, and this is why investing in search engines optimisation services should always be a priority. 

But, many of them also check if you are present on the social media networks, how many followers your have and what your buyers have to say about you, social media prominence becoming more and more of a necessity as well. 

So, social media optimization is always a good idea. Try to focus on the networks mostly used by your target group, so that you do not waste time and resources. Create attractive content and try to make a good impression. 

Combining search engines and social media optimization is the best way to reach out to all your target customers and convince them to buy from you. 

For best service at affordable price visit @ www.wsinnovativesolutions.co.uk/

Best Marketing Strategies to Attracting High-End Clients

Are you promoting your business online? Then, the big question that you should always ask yourself is how to get more clients and, especially, more high-end clients.
 
The problem is that the online market, no matter the niche, is highly competitive. There are lots of contractors offering such services, so you need to find a way to stand out. How exactly should you do that?

According to London website design specialists, you should:

• Be original. Well, that should be a basic requirement for any new business. Having thousands of competitors, you certainly need some innovative ways to market your business and also an innovative approach to web design or SEO, to make you unique among your competitors.

• Stay local. Just throwing yourself on the global market is probably a bad idea, due to the fierce competition. Experts in SEO services, London based, recommend that you target the local market first, as you know your potential clients better and you can build a brand to promote on the national and international market later. Many successful businesses have started this way and they are now leaders of the international market. Besides, local marketing requires a smaller investment and gives you the chance to reevaluate your products and/or services, as well as your whole marketing strategy.

• Be active. As mentioned above, competition is fierce. Always prospect the market and search for new clients. Unless you do this, it is less likely they are able to find you. And, once you have found those clients, show them you care, interact with them, give them a chance to express their opinion.

• Be prepared to provide recommendations, testimonials, an updated portfolio. Depending on the specific of your business, it is important that you be able to prove to your potential clients that other clients were really satisfied with your products and/or services.

Last, but not least, high-end clients are after high-end products and/or services, so make sure your offer lives up to their demands. 

To promote your business online effectively visit @ wsinnovativesolutions.co.uk