No
matter what your business is all about, having a good marketing
strategy is essential. If you own a countryside farm in the
Highlands, a company offering SEO
services, London-based, or maybe a large industrial
enterprise, you definitely need to promote your products and
services.
The
new advancements in online social media bring new marketing
opportunities you should take advantage of, especially since you
certainly want to leave your competition behind. But, keep in mind
that just being on Facebook does not mean automatic success. You
definitely need a proper strategy.
Advantages of Social Media Marketing
Facebook
has about 1.1 billion users. Twitter has half a billion, and their
number is constantly increasing. This means a huge possible audience.
Social media also allows more interactivity. You are always in touch
with your clients. Not to mention that finding professionals to hire
in your enterprise is much easier (as it is for job seekers to find
you). Finally, you do not need big investments to promote your
company on social media.
Tips for Successful Social Media Marketing
According
to several top specialists in wsinnovativesolutions, London and UK entrepreneurs in search for an
effective marketing strategy should:
- Have a clear message – something that is easy to understand for potential clients and properly reflects your range of products and services. Depending on that message, you may choose the appropriate way to deliver it.
- Communicating with your clients takes time, so you should allocate a sufficient amount of it. Maybe not 30%, as the famous “70/30 rule” says, but social media marketing is not accomplished by itself. Always update your content with new and attractive things. As mentioned above, this field is highly competitive.
- Properly choose your social networks. Your first idea is, probably, to promote your enterprise on the most widely used ones. But, while the number of users is, without doubt, important, think where your target audience is. Any social network has its own group of users, with certain interests, education etc. See where your potential clients fit best. And one more thing, choosing a certain network also depends on the type of content you wish to load. For instance, some networks are much more suitable for video content than others.
- See what your most popular product or service is. Make it the flagship of your enterprise and give it its own voice on social media. It is a simple strategy that has proven useful for many business owners.
- Be patient. Your enterprise’s visibility does not grow overnight. Start with small things. Focus on some small things that are most likely to draw interest from your potential clients.
- Provide interactivity. You have certainly noticed how many people love reality shows. That is because they like to be part of it. Once in a while, give them insights of your company. It may be something just as easy as a video tour of your store/farm/office. Let them see how you and your employees work and make them feel that they are also part of your enterprise.
- Look for inspiration. This does not mean just copying others’ solutions, but you may get good marketing ideas from successful companies.
